Corporate Marketing & Business Development Director
Betsy joined Rodefer Moss in 2004, and serves as the Corporate Marketing & Business Development Director. She leads the firm’s Marketing & Business Development team, which is responsible for developing and managing the firm’s business development plan, lead generation, client retention and client relationship programs.
They also create and implement marketing and PR strategies to support those business development plans, including branding, web, social media and content creation.
In addition to her various roles at Rodefer Moss, she also provides Executive Support to the BDO Alliance USA’s Construction Accounting Network.